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Hazuu Tools

Social Media Specs

Complete reference for social media image and video dimensions across all major platforms.

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devices16Platforms
description156Total Specs
IG

Instagram

20 formats

A dynamic visual platform for sharing high-quality photos and engaging short videos (Reels) to cultivate communities and discover trends.

Square Feed Post

imageImage
straighten1080 x 1080
aspect_ratio1:1

Vertical Feed Post

imageImage
straighten1080 x 1350
aspect_ratio4:5

Landscape Feed Post

imageImage
straighten1080 x 566
aspect_ratio1.91:1
FB

Facebook

23 formats

A central platform for personal connections and robust business marketing, facilitating diverse interactions and powerful tools for targeted advertising.

Profile Photo

imageImage
straighten320 x 320
aspect_ratio1:1

Cover Photo

imageImage
straighten851 x 315
aspect_ratio16:9

Event Cover Photo

imageImage
straighten1920 x 1005
aspect_ratio16:9
X

X (Twitter)

9 formats

A fast-paced, real-time information network for concise communication and immediate engagement, ideal for breaking news and direct interaction.

Profile Photo

imageImage
straighten400 x 400
aspect_ratio1:1

Header (Cover) Photo

imageImage
straighten1500 x 500
aspect_ratio3:1

In-Feed Image (All ratios)

imageImage
straighten1600 x 900
aspect_ratio1:1, 1.91:1, 4:5
LI

LinkedIn

14 formats

The premier professional networking platform for career development, industry insights, and B2B marketing.

Profile Photo

imageImage
straighten400 x 400
aspect_ratio1:1

Personal Cover Photo

imageImage
straighten1584 x 396
aspect_ratio4:1

Company Logo

imageImage
straighten400 x 400
aspect_ratio1:1
TH

Threads

5 formats

A dynamic environment focused on text-based discussions, visual sharing, and encouraging real-time conversations.

Profile Photo

imageImage
straighten320 x 320
aspect_ratio1:1

Post Images

imageImage
straighten1080 x 1350
aspect_ratio4:5

Carousel Content

imageImage
straighten1080 x 1350
aspect_ratio4:5, 1.91:1, 1:1
PI

Pinterest

16 formats

A powerful visual discovery engine and digital mood board for exploring, saving, and organizing ideas.

Profile Photo

imageImage
straighten165 x 165
aspect_ratio1:1

Profile Cover Photo

imageImage
straighten800 x 450
aspect_ratio16:9

Standard Pin

imageImage
straighten1000 x 1500
aspect_ratio2:3
YT

YouTube

10 formats

The global leader in video-sharing, offering opportunities for brand building, audience engagement, and content monetization.

Video (HD)

videocamVideo
straighten1920 x 1080
aspect_ratio16:9

Display Ad

imageImage
straighten300 x 250
aspect_ratioN/A

Overlay Ad

imageImage
straighten480 x 70
aspect_ratioN/A
TT

TikTok

5 formats

A revolutionary platform with addictive short-form, video-first content, delivering personalized videos via the For You Page.

Profile Photo

imageImage
straighten200 x 200
aspect_ratio1:1

In-Feed Video

videocamVideo
straighten1080 x 1920
aspect_ratio9:16

In-Feed Ads

imageImage
straighten1080 x 1920
aspect_ratio9:16, 1:1, 16:9
TW

Twitch

14 formats

The world's leading live streaming platform, primarily focused on video gaming but expanded to include music, art, and IRL streams.

Profile Photo

imageImage
straighten800 x 800
aspect_ratio1:1

Profile Banner

imageImage
straighten1200 x 480
aspect_ratio5:2

Offline Banner

imageImage
straighten1920 x 1080
aspect_ratio16:9
SC

Snapchat

4 formats

A platform for ephemeral content with self-destructing photo and video messages, thriving on authentic, in-the-moment sharing.

Single Image

imageImage
straighten1080 x 1920
aspect_ratio9:16

Video Ad

videocamVideo
straighten1080 x 1920
aspect_ratio9:16

Snapchat Filters

imageImage
straighten1080 x 1920
aspect_ratio9:16
ET

Etsy

7 formats

A global online marketplace focused on handmade or vintage items and craft supplies, connecting buyers with independent creators.

Shop Icon

imageImage
straighten500 x 500
aspect_ratio1:1

Profile Photo

imageImage
straighten400 x 400
aspect_ratio1:1

Big Shop Banner

imageImage
straighten3360 x 840
aspect_ratio4:1
RD

Reddit

8 formats

A vast network of communities (subreddits) for authentic conversations and niche content, driven by user-generated posts and votes.

Profile Avatar

imageImage
straighten256 x 256
aspect_ratio1:1

Profile Banner

imageImage
straighten1280 x 384
aspect_ratio10:3

Subreddit Icon

imageImage
straighten256 x 256
aspect_ratio1:1
SP

Spotify

5 formats

The world's leading audio streaming service, offering a vast library of music and podcasts.

Profile Image (Avatar)

imageImage
straighten750 x 750
aspect_ratio1:1

Header Image (Banner)

imageImage
straighten2660 x 1140
aspect_ratio2.33:1

Album/Podcast Cover

imageImage
straighten3000 x 3000
aspect_ratio1:1
BS

Bluesky

6 formats

A decentralized social networking platform offering an open and customizable social media experience, focused on user control over data.

Profile Photo

imageImage
straighten400 x 400
aspect_ratio1:1

Header Photo

imageImage
straighten1500 x 500
aspect_ratio3:1

Post Image (Square)

imageImage
straighten1080 x 1080
aspect_ratio1:1
DC

Discord

8 formats

A voice, video, and text chat app for communities, with robust tools for real-time communication and server customization.

Profile Picture

imageImage
straighten512 x 512
aspect_ratio1:1

Server Icon

imageImage
straighten512 x 512
aspect_ratio1:1

Server Banner

imageImage
straighten960 x 540
aspect_ratio16:9
MA

Mastodon

2 formats

A decentralized and open-source social network allowing users to create their own communities (instances) while remaining interconnected.

Profile Avatar

imageImage
straighten400 x 400
aspect_ratio1:1

Header (Profile Banner)

imageImage
straighten1500 x 500
aspect_ratio3:1
info

About Social Media Specs

Social Media Specs is a free, searchable reference guide that lists the recommended image and video dimensions for 156 format slots across 16 major platforms: Instagram, Facebook, X (Twitter), LinkedIn, Threads, Pinterest, YouTube, TikTok, Twitch, Snapchat, Etsy, Reddit, Spotify, Bluesky, Discord, and Mastodon. Each card shows the format name, media type (Image, Video, or Display), pixel dimensions, and aspect ratio — everything a designer or content creator needs before opening their editor.

Platform requirements differ significantly and change over time. Instagram favors 4:5 vertical posts for maximum feed real estate, while LinkedIn article covers expect a wide 16:9 crop, and Pinterest Standard Pins perform best at 2:3. Getting any of these wrong means the platform crops or compresses your asset, degrading quality and wasting production time. This tool lets you look up the exact spec in seconds rather than hunting through scattered help-center articles.

All 156 specifications are bundled directly into the page. Nothing is fetched from a server at runtime, so lookups are instant, work offline once the page has loaded, and involve zero data upload. There are no accounts, paywalls, or rate limits — just a fast reference you can keep open in a browser tab while you design.

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Key Features

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156 specs across 16 platforms

Covers every major platform from Instagram and TikTok to Bluesky, Mastodon, and Etsy, with individual cards for feed posts, stories, ads, profile photos, banners, and more.

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Search by name, platform, or dimension

Type a format name like "Reels", a platform like "LinkedIn", or a pixel value like "1080x1920" and the list narrows in real time without a page reload.

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Filter by platform and media type

Isolate a single platform with the platform dropdown, then narrow further to Images or Videos so you only see the subset relevant to your current project.

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Grid and list view modes

Switch between a card grid for visual scanning and a compact table for dense comparison — useful when you need to compare multiple formats side by side.

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Aspect ratio shown alongside pixel dimensions

Every card displays both the pixel size and the aspect ratio (e.g., 9:16, 4:5, 1.91:1) so you can confirm crop ratios before resizing, not after.

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Instant, offline-ready reference

All data is stored in the page bundle. Once loaded, the tool responds immediately and continues to work without an internet connection.

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How to Use

01

Browse or Search

Scroll through platform sections or use the search bar to find specific specs by name, platform, or dimension.

02

Filter Results

Use the platform dropdown to focus on one platform, or filter by format type (Images or Videos).

03

View Specifications

Each spec card shows the format name, type, recommended dimensions, and aspect ratio for quick reference.

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Example

Searching "reels" instantly filters to all Reels and Reels Ad formats across platforms that support the format, showing their pixel dimensions and aspect ratios.

Search query
reels
Matched specs (sample)
Instagram — Reels          | Video | 1080 x 1920 | 9:16
Instagram — Reels Ad       | Image | 1080 x 1920 | 9:16
Instagram — Reels Ad       | Video | 1080 x 1920 | 9:16
Facebook  — Reels          | Video | 1080 x 1920 | 9:16
YouTube   — YouTube Shorts Ad | Video | 1080 x 1920 | 9:16
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Common Use Cases

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    Preparing assets before a design session

    Look up the exact pixel dimensions for every placement — feed post, story, cover photo, ad — before opening Figma or Photoshop, so you create artboards at the correct size from the start.

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    Auditing a content calendar for spec compliance

    When planning a multi-platform campaign, cross-reference each scheduled asset against the spec list to catch mismatches before production, not after a rejection from an ad platform.

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    Briefing freelancers or agencies

    Share the exact dimensions and aspect ratios with a designer or video editor who may not know your target platforms, reducing back-and-forth and revision cycles.

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    Diagnosing cropped or compressed uploads

    If a published image looks wrong, look up the platform spec to confirm whether you submitted the correct dimensions and aspect ratio, or identify exactly which dimension needs adjustment.

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    Learning the differences between platforms

    Compare how Instagram, LinkedIn, and Pinterest each handle portrait images — all three accept vertical content but at different aspect ratios (4:5 vs 4:5/1.91:1 vs 2:3) — to choose the right crop for cross-posting.

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Frequently Asked Questions

What is the Social Media Specs tool? expand_more
The Social Media Specs tool is a comprehensive reference guide that displays the recommended image and video dimensions, aspect ratios, and format types for 16 major social media platforms including Instagram, Facebook, X (Twitter), LinkedIn, YouTube, TikTok, and more.
How many platforms and specs are covered? expand_more
The tool covers 156 specifications across 16 platforms: Instagram, Facebook, X (Twitter), LinkedIn, Threads, Pinterest, YouTube, TikTok, Twitch, Snapchat, Etsy, Reddit, Spotify, Bluesky, Discord, and Mastodon.
Are the dimensions up to date? expand_more
Yes, we regularly update our specifications to reflect the latest recommended dimensions from each platform. Social media platforms occasionally change their requirements, and we strive to keep this reference current.
Is my data processed on a server? expand_more
No. This tool is entirely client-side — all specs are stored locally in the page. No data is sent to any server, making it fast, private, and available offline once loaded.
How is this different from the Instagram Post Generator? expand_more
The Instagram Post Generator creates actual post content — it generates text, captions, or formatted visuals for you to publish. Social Media Specs is a lookup reference: it tells you what pixel dimensions and aspect ratios to use when sizing your own assets. Use Specs first to know the correct dimensions, then use the Post Generator to create the content.
Can I search by pixel dimension? expand_more
Yes. Typing a dimension like "1080x1920" or "1920 x 1080" into the search bar matches all specs with those exact pixel values across every platform, letting you confirm which formats share the same size.
Does the tool cover ad formats as well as organic posts? expand_more
Yes. Each platform section includes both organic formats (feed posts, stories, profile photos, cover banners) and paid ad placements (feed ads, carousel ads, in-stream video ads, and more), each listed separately so you can see when the ad spec differs from the organic spec.
What aspect ratios does Instagram support for feed posts? expand_more
Instagram feed posts support three aspect ratios: square (1:1 at 1080x1080 px), vertical (4:5 at 1080x1350 px), and landscape (1.91:1 at 1080x566 px). The 4:5 vertical format is generally recommended because it occupies the most screen real estate in the feed.