handyman
Hazuu Tools

UTM Builder

Build UTM-tagged campaign URLs instantly. Add source, medium, and campaign parameters to track marketing performance in analytics.

linkWebsite URL

tuneUTM Parameters

Identify the advertiser, site, publication, etc.

Marketing medium: cpc, banner, email, etc.

Product, promo code, or slogan

Identify paid search keywords

Differentiate ads or links that point to the same URL

boltQuick Presets

linkUTM URL

analyticsURL Analysis

URL Length--
Parameters--
Status--

historyRecent Campaigns

campaignNo campaigns yet. Copy a URL to save it here.
info

About UTM Builder

UTM Builder is a free online tool that appends campaign tracking parameters to any destination URL, producing a tagged link you can drop straight into an ad, email, or social post. It covers all five standard UTM parameters — utm_source, utm_medium, utm_campaign, utm_term, and utm_content — and validates that the required three are present before reporting the URL as ready. The generated link updates in real time as you type, so you see the final result before you copy it.

Marketers reach for a UTM builder when they need to separate organic traffic from paid, identify which newsletter drove a purchase, or compare two ad creatives pointing at the same landing page. Without UTM tags, Google Analytics and GA4 lump unknown traffic under "Direct," hiding the actual source. A properly tagged URL lets the analytics platform attribute each session to the right campaign automatically, without any extra code on the page.

Every URL is built and previewed entirely inside your browser. No form data, campaign names, or destination URLs leave your device; the tool uses only the JavaScript URL API locally. Your ten most recent campaign URLs are stored in browser localStorage for quick access across sessions. There is no account, no rate limit, and no cost.

star

Key Features

check_circle

Real-time URL preview

The tagged URL updates as you type each field — you see exactly what will be copied before you touch the copy button.

check_circle

Quick Presets for common platforms

One-click presets for Google Ads, Facebook, Instagram, LinkedIn, YouTube, email newsletters, banner ads, and affiliate links auto-fill the source and medium fields.

check_circle

URL length and validity analysis

A live analysis panel shows character count and flags the URL as valid only when all three required parameters are present, catching mistakes before you deploy.

check_circle

Recent campaigns history

The last ten copied URLs are saved to browser localStorage, labelled by source, medium, and campaign name, so you can re-copy or review past work without rebuilding from scratch.

check_circle

Five-parameter support

Beyond the three required fields, optional utm_term and utm_content inputs let you track paid-search keywords and distinguish multiple ad variants pointing at the same page.

check_circle

100% client-side, no data sent

URL construction happens in your browser using the native URL API. Campaign names, brand URLs, and parameter values never reach any server.

help

How to Use

01

Enter Your URL

Paste the destination page URL and fill in the required UTM fields: source, medium, and campaign name.

02

Customize Parameters

Use Quick Presets for common platforms or add optional term and content parameters to fine-tune tracking.

03

Copy & Deploy

Copy the generated URL or test it in a new tab, then use it in your ads, emails, or social posts.

code_blocks

Example

A spring sale email campaign URL is built from the destination page plus source, medium, and campaign name. The tool appends the parameters in the correct query string format.

Form inputs
Website URL:   https://example.com/spring-sale
Source:        newsletter
Medium:        email
Campaign:      spring_sale_2025
Content:       header_cta
Generated UTM URL
https://example.com/spring-sale?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale_2025&utm_content=header_cta
lightbulb

Common Use Cases

  • arrow_circle_right

    Email campaign attribution

    Tag every link in a newsletter with the same utm_campaign value and different utm_content values (e.g., header_cta vs footer_link) so you can see in GA4 which placement drove the most clicks and conversions.

  • arrow_circle_right

    Paid search and display ad tracking

    Set utm_source to google and utm_medium to cpc, then use utm_term to record the keyword and utm_content to separate ad variants. The Google Ads preset fills source and medium automatically.

  • arrow_circle_right

    Social media campaign comparison

    Use identical campaign names across Facebook, Instagram, and LinkedIn posts but different source values to compare which platform delivers higher-quality traffic to a product launch page.

  • arrow_circle_right

    A/B testing landing page CTAs

    When two ad creatives point at the same URL, set utm_content to banner_v1 and banner_v2 respectively. Analytics can then split conversion data by creative without needing separate landing pages.

  • arrow_circle_right

    Partner and affiliate link management

    Assign each affiliate or co-marketing partner a unique utm_source value under utm_medium=referral, so revenue attributed to each partner appears as a separate row in campaign reports.

quiz

Frequently Asked Questions

What is a UTM Builder? expand_more
A UTM Builder is a tool that helps marketers create URLs with UTM tracking parameters. These parameters tell analytics platforms like Google Analytics and GA4 exactly where your traffic is coming from, which campaign it belongs to, and what type of marketing medium was used.
Which UTM parameters are required? expand_more
The three required parameters are utm_source (identifies the referrer, e.g. google or newsletter), utm_medium (identifies the marketing channel, e.g. cpc or email), and utm_campaign (identifies the specific campaign). The optional utm_term and utm_content parameters provide additional detail for paid search keywords and ad variant testing.
Are UTM parameters case-sensitive? expand_more
Yes. Google Analytics and most analytics tools treat uppercase and lowercase values as different campaigns. Best practice is to use all lowercase and separate words with underscores (e.g., spring_sale instead of Spring Sale) to keep your data consistent.
Is my data stored or sent to a server? expand_more
No. This tool runs entirely in your browser using the JavaScript URL API. Your URLs and campaign history are stored only in your device's browser localStorage and are never sent to any external server.
How long can a UTM URL be? expand_more
Most browsers support URLs up to 2,048 characters. The URL Analysis panel shows the current character count so you can keep your tagged URLs within safe limits. Shorter URLs are also easier to share and less likely to break inside email clients.
How is UTM Builder different from Share Link Generator? expand_more
Share Link Generator creates pre-filled sharing URLs for social platforms like Twitter and Facebook — those links open the platform's own share dialog and are designed to let others share your content. UTM Builder does the opposite: it adds tracking parameters to a URL you already own so that analytics tools can attribute visits to the correct campaign. The two tools solve entirely different problems.
Can I use UTM parameters with any analytics platform? expand_more
UTM parameters were originally designed for Google Analytics, but virtually every modern analytics tool — including GA4, Adobe Analytics, Mixpanel, Amplitude, and HubSpot — reads and reports on them. The utm_* naming convention is an industry standard.
What is utm_content used for? expand_more
utm_content is optional and is most useful when two different links or ad creatives point to the same destination URL. Setting utm_content to distinct values (e.g., logolink vs textlink, or banner_v1 vs banner_v2) lets your analytics platform split traffic by variant so you can compare which version performed better.