handyman
Hazuu Tools

UTM Builder

Build UTM-tagged campaign URLs instantly. Add source, medium, and campaign parameters to track marketing performance in analytics.

linkWebsite URL

tuneUTM Parameters

Identify the advertiser, site, publication, etc.

Marketing medium: cpc, banner, email, etc.

Product, promo code, or slogan

Identify paid search keywords

Differentiate ads or links that point to the same URL

boltQuick Presets

linkUTM URL

analyticsURL Analysis

URL Length--
Parameters--
Status--

historyRecent Campaigns

campaignNo campaigns yet. Copy a URL to save it here.
info

About UTM Builder

UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns. When a user clicks a link with UTM parameters, the tags are sent to your analytics tool, allowing you to identify which campaigns drive the most traffic and conversions.

Our UTM Builder makes it simple to create properly formatted campaign URLs. Instead of manually typing query parameters, you can fill in a form and instantly generate a tagged URL ready to share. It supports all five standard UTM parameters and stores your recent campaigns locally for quick reference.

help

How to Use

01

Enter Your URL

Paste the destination page URL and fill in the required UTM fields: source, medium, and campaign name.

02

Customize Parameters

Use Quick Presets for common platforms or add optional term and content parameters to fine-tune tracking.

03

Copy & Deploy

Copy the generated URL or test it in a new tab, then use it in your ads, emails, or social posts.

quiz

Frequently Asked Questions

What is a UTM Builder? expand_more
A UTM Builder is a tool that helps marketers create URLs with UTM tracking parameters. These parameters tell analytics platforms like Google Analytics exactly where your traffic is coming from, which campaign it belongs to, and what type of marketing medium was used.
Which UTM parameters are required? expand_more
The three required parameters are utm_source (identifies the referrer), utm_medium (identifies the marketing channel), and utm_campaign (identifies the specific campaign). The optional utm_term and utm_content parameters provide additional detail for paid search keywords and A/B testing.
Are UTM parameters case-sensitive? expand_more
Yes. Google Analytics and most analytics tools treat uppercase and lowercase values as different campaigns. Best practice is to use all lowercase and separate words with underscores (e.g., spring_sale instead of Spring Sale) to keep data consistent.
Is my data stored or sent to a server? expand_more
No. This tool runs entirely in your browser. Your URLs and campaign history are stored only in your browser's localStorage and are never sent to any external server.
How long can a UTM URL be? expand_more
Most browsers support URLs up to 2,048 characters. The URL Analysis panel shows the current length so you can keep your tagged URLs within safe limits. Shorter URLs are also easier to share and less likely to break in emails.